Miró Vermouth and Fruselva, leading companies of the Maser Grup business group, have joined the Food For Life-Spain Technology Platform (PTF4LS), marking an important step in their commitment to innovation and sustainability in the agri-food sector. This platform is a clear point of collaboration between public and private actors in the sector to promote the development of innovative technologies. Its main mission is to promote the transfer of scientific and technological advances through public-private partnerships in order to ensure the competitiveness and continued growth of the agri-food industry in Spain.
The inclusion of Vermouth Miró and Fruselva in this network will allow Maser Grup to strengthen its Research, Development and Innovation (R&D&I) capabilities. Thanks to this collaboration, the Group will have access to new knowledge and technologies that will help improve the quality and sustainability of its products. It will also be able to participate in projects aimed at meeting the current and future challenges of the sector.
Food For Life-Spain also provides a strategic research agenda that will guide Maser Grup’s R&D&I efforts, aligning them with market needs and European guidelines. This strategic orientation is essential to focus innovation objectives on the social challenges and opportunities of the agri-food sector.
With this accession, Maser Grup reaffirms its commitment to excellence and continuous improvement. With Vermouth Miró and Fruselva at the forefront, the company continues its commitment to the production of high quality food and drink, combining its rich tradition with the most advanced technological innovations to offer consumers exceptional products.