Miró Vermouth, emblematic brand of the territory and member of the MaserGrup group, adds a new ambassador in Reus: Xavier Pàmies, co-owner of the renowned Forn Sistaré. This new collaboration is born with the aim of strengthening ties with the local gastronomic fabric and reinforce the shared values between two reference brands of the city.
Xavier Pàmies, together with his brother Tomàs, leads this centenary business that represents one of the most outstanding bakeries in the territory. With more than 25 professionals between bakery and points of sale, Forn Sistaré has become a model of innovation and quality, with a strong commitment to proximity, authenticity and respect for the product.
The collaboration with Miró Vermouth highlights the shared desire to promote the gastronomic culture of Reus through a job well done and rooted in the territory. “We share the passion for a job well done, the commitment to the territory and the desire to innovate without losing the essence,” said Xavier Pàmies, who is proud to represent a brand ‘as emblematic as Miró’.
According to Xavier Martínez i Serra, president of MaserGrup, “with Xavier Pàmies we share values, origins and a deep commitment to Reus. This collaboration is one more step in our desire to strengthen our bond with the city and its people.
This agreement is part of Miró Vermouth’s strategy to establish alliances with relevant figures of the territory, reflecting its commitment to quality, tradition and proximity.
About Forn Sistaré
Forn Sistaré 1910 was founded in the early 20th century and is currently run by the sixth generation of the family, brothers Xavier and Tomàs Pàmies. With several points of sale in Reus and the region, the bakery works with cultured sourdoughs, long fermentations and high quality flours to offer 100% artisan bread and pastries. Its work has been recognized with awards such as the Best IGP Bread of Catalonia, the Llesca d’Or for the Best Bakery in Catalonia or the award for the Best Llonguet of Catalonia.