In line with the evolution of consumer habits and the growing interest in health and wellness, Miró Vermouth, a brand belonging to MaserGrup, has presented Miró Zero, a new range of alcohol-free aperitifs that combines tradition, elegance and flavor with a modern and responsible approach.
The official launch took place on Thursday May 15 at the emblematic Casa Navàs in Reus, where media and industry professionals were able to see first hand this innovative proposal, which reinforces Miró’s commitment to quality and adaptation to new lifestyles.
Miró Zero is born as a fresh, inclusive and sophisticated option, designed for those who enjoy the aperitif ritual, but opt for non-alcoholic alternatives, whether for health reasons, personal choice or lifestyle. This new line maintains the character and personality that define Miró, without sacrificing the flavor or the social experience that accompanies each toast.
As Montse Caelles, commercial director of Miró Vermouth, said: “With this new product we want to bring the aperitif of always, but like never before”. The company presents the new Miró Zero as an alternative to leave no one out of the vermouth moment. Although it is not only designed for this time of the day, but also to have a drink before dinner or even have a presence in some cocktails.
With this new range, MaserGrup reaffirms its commitment to constant innovation, bringing to the market products aligned with the current needs of consumers, without losing sight of the essence that has made Miró a recognized and valued brand.
Miró Zero is another example of the balance between heritage, modernity and future vision that defines MaserGrup and all its brands.