On May 20 and 21, two of our companies, Fruselva and Miró Vermouth, participated as exhibitors in one of the most important international trade fairs: the PLMA “World of Private Label” in Amsterdam. This fair, a world reference in the private label sector, brings together every year thousands of manufacturers, distributors and professionals from large-scale distribution to present innovative products, establish business contacts and detect consumer trends on a global scale. For MaserGrup, it has been a new opportunity for projection, exchange and international consolidation.
Fruselva, our company with the greatest international projection, has played a prominent role in the PLMA, taking advantage of this global scenario to showcase its wide range of healthy products adapted to all stages of life: from babies and children to teenagers, adults, pregnant women and seniors. At our stand, visitors were able to see first-hand the variety of recipes, textures and packaging formats that Fruselva develops under its commitment to quality, innovation and healthy eating. The public response has been very positive, reinforcing Fruselva’s position as a strategic partner in the field of functional and personalized nutrition.
For its part, Miró Vermouth has taken the opportunity to present its full range of vermouths with the quality seal “Vermouth de Reus”, as well as to introduce exclusively the novelty of this 2025: the Miró Zero Aperitif. It is an alcohol-free aperitif, designed to offer a tasty alternative suitable for everyone, keeping intact the spirit and the moment of the aperitif. The presentation of Miró Zero has generated a lot of interest, especially in markets where the trend towards “zero alcohol” options is gaining prominence.
From MaserGrup we are very pleased with the participation of Fruselva and Miró Vermouth at the PLMA in Amsterdam. Their presence allows us to continue expanding our horizons and strengthen our commitment to internationalization, innovation and quality of our products.