This past weekend marked another important milestone for our group. Miró Vermouth, one of MaserGrup’s most iconic brands, was proud to be the official sponsor of the 15th edition of Reus Viu el Vi, the region’s leading wine fair held at Parc de Sant Jordi in Reus.
At MaserGrup, we are proud to see our brands actively involved in events that promote local culture, quality products, and meaningful connections with the community. Miró’s presence at the fair was a clear success, with thousands of visitors enjoying a high-quality experience of gastronomy, entertainment and, of course, vermouth.
At the Miró stand, guests had the chance to taste the brand’s most iconic products — from Miró Gran Reserva, recently awarded as Best Vermouth in Catalonia 2025 by the Vinari Awards, to the Apperitzer Miró Zero, our new alcohol-free vermouth designed for those looking for a lighter, yet flavourful option.
A standout feature of the weekend was the menu of creative cocktails made with Miró vermouths, crafted in collaboration with the talented team at The Green Dog / El Clandestino. A unique blend of flavour, innovation and tradition brought new ways to enjoy our vermouth.
At MaserGrup, we believe in growing our brands with authenticity, quality and a strong local connection. Initiatives like this not only strengthen Miró’s position as a leading vermouth brand, but also reinforce our group’s commitment to territory, culture and shared experiences.
We’ll keep raising our glasses to many more moments like this and in the next Reus Viu the Vi