At MaserGrup we remain committed to the territory, local talent and the values that connect sport and society. Within this framework, we are proud to announce that, through our brand Miró Vermouth, we have renewed our sponsorship agreement with Reus FC Reddis, the city’s football team that last season achieved a historic promotion to the Segunda RFEF.
This new step consolidates the relationship of trust and collaboration that we have maintained with the club for years and allows us to stand by its side at a key moment in its sporting journey. Reus FC Reddis embodies effort, perseverance and passion—values we fully identify with and that we at MaserGrup are committed to supporting.
Miró Zero, featured on the jersey
This season’s sponsorship agreement includes a very special element: the presence of Miró Zero, Miró’s major 2025 launch, on the team’s jersey. It is a non-alcoholic aperitif, created to connect with new consumer trends and reflecting our commitment to promoting healthier and more conscious lifestyle choices.
The link between Miró Zero and sport is natural and coherent: just as football fosters wellbeing, discipline and an active life, this product offers a responsible alternative that allows everyone to enjoy the essence of the aperitif in any context, including the sporting world.
With this renewal, at MaserGrup we reaffirm our commitment to supporting initiatives and projects that contribute to the development of the territory and to positioning Reus as a city of sporting reference. Reus FC Reddis is a clear example of the talent and collective strength we have at home, and we are proud to walk alongside the team in this new chapter.
We will continue working to strengthen alliances that, like this one, unite tradition, innovation and a deep commitment to our community.