This past weekend, the team at Miró Vermouth, a MaserGrup company, experienced a truly emotional and value-filled moment. We had the opportunity to share the pitch with the Genuine team of the Fundación Fútbol Base Reus, in a match that was much more than sport: it was passion, connection, and smiles.
Under the motto “Zero limits. 100% inclusion”, we witnessed firsthand how sport can break down barriers and bring people together. The Genuine players conveyed contagious energy and enthusiasm, reminding us that football is a powerful tool to promote essential values such as respect, teamwork, and personal growth.
For us, taking part in this event was an honour and a way to strengthen our ties with Reus and with organisations like the Fundación Fútbol Base Reus, which work tirelessly to make sport a space for everyone.
At MaserGrup, we strongly believe that inclusion is not just a goal but an attitude that should permeate our daily lives. That’s why we consistently support corporate social responsibility initiatives that highlight the importance of cohesion, solidarity, and positive impact in the community.
This match was a clear example of how, when you play with heart, we all become part of the same team. And at MaserGrup, we will continue supporting initiatives like this one that help us grow as an organisation and as a community.