At MaserGrup, we continue to strengthen our presence in major business forums as we pursue growth, innovation, and active contribution to the development of the fast-moving consumer goods sector. This week, our group took part in the 2025 AECOC FMCG Congress, held in Valencia — one of the most relevant events for industry and distribution leaders in Spain.
Represented by our President, Xavi Martínez i Serra, together with Javi Hernández, General Manager of Fruselva, and Montserrat Caelles, General Manager of Miró Vermouth, we attended two days filled with strategic content, debate, and inspiration.
The AECOC Congress brings together each year the top executives of leading FMCG companies to discuss the main challenges facing the sector: digital transformation, sustainability, innovation, changing consumer habits, and new forms of distribution and brand engagement.
For MaserGrup, participating in this event is an opportunity to connect with key industry players, share insights, and reinforce our commitment to a collaborative, sustainable, and people-focused business model.
The presence of our brands — such as Fruselva and Miró Vermouth — highlights the group’s diversity, strength, and ability to adapt to an ever-evolving global environment.
Through this participation, MaserGrup reaffirms its commitment to continue growing as a benchmark group in the fields of food and industry, always valuing talent, proximity, and a forward-looking vision that define each of the companies within the group.