At MaserGrup, we take pride in seeing how Miró Vermouth, one of our group’s most iconic brands, continues to strengthen its leadership and international presence. Earlier this October, Reus became the epicentre of the vermouth world thanks to the Reverse Vermouth Trade Mission, organised by the Reus Chamber of Commerce.
This initiative brought together importers from Benelux (Belgium, the Netherlands, and Luxembourg) with the main vermouth producers from the region, with the goal of creating new business opportunities and showcasing the quality and tradition of Reus vermouth.
In this context, Miró Vermouth played a leading role as a historic benchmark of Reus vermouth and host of this international event. Throughout the sessions, the brand took part in presentations and meetings with importers to highlight its production process, its century-old recipe, and its wide range of products —from the classic lines to its most innovative creations, such as Miró Rosé and Miró Zero.
Visitors also had the opportunity to tour Miró Vermouth’s facilities and enjoy an exclusive tasting session that revealed the aromatic richness and Mediterranean character of its vermouths.
For MaserGrup, Miró’s participation in initiatives like this reflects our commitment to internationalisation, business collaboration, and territorial promotion as core values of the group.
At MaserGrup, we continue to drive projects that blend tradition and innovation, bringing the talent and spirit of Reus to the world through brands like Miró Vermouth, synonymous with authenticity, quality, and Mediterranean essence.