At MaserGrup, we are proud to see how Miró Vermouth, one of our group’s most iconic brands, continues to strengthen the presence of Reus vermouth in new and renowned gastronomic events.
Last weekend, from November 7th to 9th, Miró Vermouth took part in the first edition of SAVI – Salou Wine Fair, an event that brought together wineries, producers, and wine and vermouth enthusiasts in a unique setting in the heart of the Costa Dorada.
Miró’s participation was a true tribute to the region, its traditions, and the culture of vermouth. Visitors to their stand had the opportunity to taste the brand’s wide range of products —from its most classic vermouths to its latest innovations such as Miró Rosé and Miró Zero, its non-alcoholic aperitif— discovering firsthand the perfect balance between tradition and innovation that defines the brand.
The event, designed as a gastronomic and educational experience, featured guided tastings, pairings, and interactive activities, offering the perfect meeting point for producers and visitors alike. In this context, Miró reinforced its commitment to quality, creativity, and modernity —values shared by all MaserGrup companies.
As a group, we celebrate this new milestone for Miró Vermouth, which reflects its dedication to promoting the region and spreading Reus’s vermouth culture internationally.
At MaserGrup, we remain committed to supporting initiatives that combine tradition, innovation, and Mediterranean spirit, taking the talent and passion of our brands even further.