Miró Vermouth, a brand that is part of the MaserGrup business group, has renewed its sponsorship agreement with Reus Deportiu for the tenth consecutive season, consolidating the relationship between two organisations deeply rooted in the city of Reus and the surrounding region.
With this renewal, the first roller hockey team of Reus Deportiu will continue to display the Miró Zero brand on the back of their match shorts, giving continuity to a collaboration that began in 2016 and that, over the past ten years, has become an example of shared commitment, proximity and support for the local sporting and social fabric.
For MaserGrup, this renewal represents much more than a sponsorship agreement. It is part of a way of understanding business activity based on responsibility, involvement with the local environment and the desire to generate value where the group has its roots. Reus is the starting point of a business journey that has grown with a global outlook, while always maintaining a strong commitment to the city, its organisations and the initiatives that help project its identity.
The link between Miró Vermouth and Reus Deportiu brings together two well-known brands, each with its own history and a strong sense of belonging. On the one hand, Miró represents one of the city’s most emblematic drinks and a brand closely connected to vermouth culture. On the other, Reus Deportiu is a leading sports institution, especially linked to roller hockey and to the social life of Reus.
The agreement was signed at the Museu del Vermut restaurant in Reus, with the attendance of the General Manager of Vermuts Miró, Montse Caelles; the president of Reus Deportiu, Mònica Balsells; and the Club’s manager, Ramon Margalef. Both parties highlighted the continuity of a collaboration that has grown over time and that reflects their willingness to continue creating synergies between business, sport and the region.
With this renewal, MaserGrup reaffirms its commitment to promoting strong alliances with local organisations and to continuing to contribute to the development of the region through a committed, approachable business vision with a clear outlook for the future.