Thousands of people gathered yesterday evening in Plaça del Mercadal to witness a historic moment: the return of the Casa Navàs tower to the Reus skyline, 88 years after its destruction.
For MaserGrup, owner of Casa Navàs, the celebration marks the culmination of a project that goes far beyond the reconstruction of an architectural feature. It is the result of a long-term commitment to preserving heritage, restoring the city’s memory and returning an essential part of Reus’ Modernist identity.
Held under the slogan The Return of a Symbol: Reus Touches the Sky Again, the event transformed the façade of Casa Navàs into the centrepiece of a show combining music, light and projections. The mapping by Alba G. Corral, the performance by Mariona Escoda, the voices of the Orfeó Reusenc and the closing concert by Ginestà accompanied a narrative that revisited the building’s original splendour, the destruction caused by the 1938 bombings and the restoration process completed in 2026.
A MaserGrup project to return heritage to the city
The reconstruction of the tower was promoted by Xavier Martínez, owner of Casa Navàs and President of MaserGrup, with the aim of progressively restoring the architectural integrity of the building designed by Lluís Domènech i Montaner.
During his institutional address, Martínez highlighted the collective dimension of the project: the tower is not only part of Casa Navàs, but also of Plaça del Mercadal and the memory of several generations of Reus residents who, until now, had only been able to see its original appearance in historical photographs.
The strong public participation in the event reinforces the conviction that preserving heritage also means creating cultural, social and territorial value.
Miró Vermouth, a shared commitment within the group
The celebration featured Miró Vermouth as the main sponsor, bringing another MaserGrup company into an initiative with a particularly strong connection to Reus.
Miró’s participation reinforces a shared vision across the business group: supporting projects that, beyond the economic activity of each company, help build stronger connections with the territory, culture and society.
With the tower once again illuminated above Plaça del Mercadal, Casa Navàs has recovered a fundamental part of its original appearance. For MaserGrup, it also represents the materialisation of a way of understanding corporate commitment: to grow, preserve and give value back to the territory we are part of.
Since yesterday, an image that for decades could only be found in photographs has once again become part of Reus’ everyday landscape. All it takes is to look up from the Mercadal.