At MaserGrup, we support brands that combine tradition, innovation, and a strong social commitment. Within this framework, Miró Vermouth —one of our most iconic brands— has taken a step forward this summer in its positioning strategy, aligning itself with sports and new consumer habits through its new alcohol-free product launched in 2025: Miró Zero.
By taking part in two major initiatives —the Open Barà Costa Daurada 2025 and the Enric Masip Campus— Miró Vermouth strengthens its role as a benchmark brand not only in the vermouth sector but also in the promotion of a conscious, balanced lifestyle deeply connected to local culture and values.
Miró Zero: Innovation Serving New Consumer Habits
The launch of Miró Zero, a non-alcoholic alternative that preserves the essence of traditional vermouth, meets a growing market demand. With a smooth and balanced flavour profile, this product is positioned as an ideal choice for active consumers, athletes, or families who want to enjoy the aperitif experience in any context, including a sports environment.
Open Barà Costa Daurada 2025
The partnership with the Open Barà Costa Daurada, an international tennis tournament held from July 6 to 13, strengthens the connection between Miró and the values of elite sports: effort, perseverance, and personal achievement. This collaboration not only increases brand visibility at high-profile events, but also reflects our commitment to creating value in the region and promoting local products.
Values and Future with the Enric Masip Campus
Miró’s participation in the Enric Masip Campus, a space dedicated to sports training and youth development, aligns with the group’s broader social responsibility goals. Through this sponsorship, we support initiatives that promote values-based education, teamwork, and healthy living from early childhood.
At MaserGrup, we work to evolve alongside society, offering solutions that connect with people and with the present moment. Miró Vermouth is a clear example of this vision: a brand with a rich heritage, but above all, a forward-looking spirit.