The corporate headquarters of MaserGrup in Reus hosted the Fruselva Global Business Meeting 2026 on March 27, an international meeting that brought together representatives from the company’s different locations with the aim of strengthening global coordination, sharing knowledge, and defining future strategic lines.
The meeting was attended by teams from Spain, the United States, Mexico, Colombia, Chile, and Switzerland, reflecting the company’s international nature and its commitment to a growth model based on collaboration between locations, innovation, and continuous improvement.
During the meeting, a global analysis of business performance was carried out, along with presentations on results, ongoing projects, and strategic objectives for the coming years. These types of meetings help align the global strategy, identify new business opportunities, and share experiences across the different markets in which the company operates.
One of the main focuses of the meeting was innovation and product development, as well as adapting to new trends in the food sector. In this regard, several technical and training sessions were held on food safety and quality, plant-based beverages, ingredients, and flavor development for pouch products, which are key areas for the company’s growth and specialization.
The meeting also included the participation of a representative from Transgourmet, with whom market perspectives, industry trends, and potential collaboration opportunities were discussed, reinforcing the importance of cooperation between companies within the food value chain.
In addition to the working sessions, the day included activities aimed at promoting team building and cohesion among international teams, a fundamental aspect in organizations with a global presence, where collaboration between people and locations is key to project development and achieving common objectives.
Through initiatives like this, MaserGrup reinforces its commitment to international coordination, talent development, innovation, and long-term strategic vision, which are essential pillars for continuing to drive the growth of the group and its companies in the international market.
The Fruselva Global Business Meeting is therefore consolidated as a strategic tool to continue building a global, connected organization prepared for the future challenges of the food sector.