From May 13th to 15th, we have been present at FOOD 4 FUTURE – EXPO FOODTECH, at the BEC exhibition center in Bilbao, a reference event for the food sector. This international fair has provided us with the ideal opportunity to showcase our products, services and innovations, as well as to connect with industry professionals and explore new collaborations.
We have actively participated in the conference program with two outstanding interventions that have reinforced our commitment to research and innovation:
On Tuesday, May 14, Dr. Guillermo Mena Sánchez, Global R&D Director of our group company, Global Fruselva, participated in the session “How to engage your shoppers with your innovations – CMO’s Debate”, where he shared ideas on how to generate a real connection with consumers through innovation.
The following day, Wednesday, May 15, our director of innovation in vegetable beverages, Úrsula Catalán, took part in the session “Innovation in progress: Flash pitches of national R&D projects shaping the future of food”, an activity that we co-organized and in which Vanessa Gutiérrez Pensado also participated, reinforcing the key role of national R&D projects in the food of the future.
We have also opened our VIP Lounge to all the people who wanted to meet with us and learn about our projects.
And as a special detail, we have counted with the collaboration of our partner Miró Vermouth, which has offered an exclusive tasting of its range of vermouths during the official dinners of the congress.
We return from Bilbao very satisfied, with new connections and shared challenges. Thanks to all the people and organizations that have made this edition possible of FOOD 4 FUTURE!