This Thursday, Casa Navàs, one of the most iconic Modernist buildings in Catalonia and part of MaserGrup, hosted the presentation of the special edition of the 2025 Misericòrdia Festivities. The event gathered around a hundred political, business, social, and cultural representatives from Reus, where the connection between heritage, tradition, and business was more present than ever.
At MaserGrup, we have always stood by our roots and our territory, supporting initiatives that highlight the culture and traditions that shape our identity. That is why we are especially proud that two of our brands, Miró Vermouth and Casa Navàs, played a leading role in this event of great importance for the city.
The general director of Miró Vermouth, Montse Caelles, took part in the round table “Misericòrdia Today: dialogue between institutions, citizens and businesses”. In her speech, she underlined the role of vermouth as a symbol of Reus, the historic bond between Miró and the festivities, and the importance of projecting the city into the future while keeping its traditions alive.
With this event, we celebrate not only the Misericòrdia Festivities, but also the ability to build bridges between heritage, culture, and business. At MaserGrup, we believe that this connection with our territory is what inspires us to keep innovating and growing without ever losing sight of our roots.
During these special days, we raise our glass with Miró Vermouth and from Casa Navàs to toast to Misericòrdia Festivities filled with tradition, pride, and unforgettable moments.