MaserGrup has once again reinforced its international presence through Fruselva’s participation at PLMA Amsterdam 2026, the world’s leading trade fair dedicated to private label and one of the most strategic events for the global food industry. Held on May 19 and 20 in Amsterdam and organized by the Private Label Manufacturers Association, the event brought together thousands of manufacturers, distributors, retailers and industry professionals from more than 100 countries.
Fruselva’s presence at this international event represents another example of MaserGrup’s commitment to innovation, international expansion and the development of solutions adapted to the needs of an increasingly global and competitive market. From Hall 14, Stand C43, the Fruselva team showcased several proposals focused on food innovation, new formats and co-manufacturing solutions designed for international brands.
PLMA Amsterdam has become one of the industry’s key spaces for networking, business development and trend analysis within the private label sector. In this context, Fruselva’s participation made it possible to strengthen strategic relationships with international clients and partners, while also opening new collaboration opportunities in key markets for the company’s future growth.
Throughout the two-day exhibition, Fruselva’s stand welcomed numerous professionals interested in discovering the company’s ability to develop products from the initial concept stage all the way to retail shelves. The company also shared its vision regarding evolving consumer demands and the importance of offering flexible, innovative solutions adapted to new consumption habits.
At MaserGrup, special value is placed on Fruselva’s ability to represent the group’s core values in a high-level international environment, with a strong focus on excellence, continuous innovation and the creation of long-term strategic partnerships. Participating in events of this scale forms part of the group’s corporate strategy to continue strengthening its international positioning and generating new growth opportunities in highly competitive sectors.
Furthermore, these types of international meetings make it possible to identify emerging trends, gain first-hand insight into market evolution and continue driving projects with a future-oriented vision. Fruselva’s participation at PLMA Amsterdam 2026 once again reaffirms MaserGrup’s commitment to innovation, international expansion and sustainable business development.