This September 2025 we celebrate a very special milestone for MaserGrup: it marks five years since the acquisition of Miró Vermouth, one of the most emblematic brands of our region and today one of the leading vermouth producers in Spain.
During this time, Miró has experienced a period of significant growth and consolidation, made possible by the combination of the tradition inherited from the Miró family and the strategic drive provided by MaserGrup. Its essence remains deeply rooted in the city of Reus, the historical cradle of vermouth, while continuing to innovate in order to meet the needs of today’s market.
Tradition and innovation, hand in hand
At MaserGrup we have firmly committed to preserving the identity and authenticity of Miró Vermouth, while at the same time driving a clear strategy to expand the product family. This balance has allowed Miró not only to safeguard its legacy but also to remain a relevant brand capable of attracting new consumers.
In recent years, standout creations such as Miró Rosé, a fresh and versatile vermouth, and Aperitiu Miró Zero, an alcohol-free option that reflects our commitment to adapting to new trends and offering inclusive choices for all audiences, have been launched.
Looking ahead
Under its new management, Miró is in a stage of expansion with a firm commitment to continued growth. At MaserGrup we will keep supporting the development of new products and strategies that will enable Miró to further strengthen its leadership and achieve new successes in the years to come.
These five years are only the beginning of a shared journey that fills us with pride: a brand that combines tradition, quality and innovation, and carries the name of Reus and of vermouth beyond our borders.