Montse Caelles joins the Miró Vermouth management team in the areas of marketing, human resources, institutional relations and sales, joining the current management team headed by Gerard Serral.
With extensive experience in communication and brand strategy, Montse Caelles joins the Miró Vermouth management team to lead different key departments of the company. Her arrival strengthens the management team alongside Gerard Serral, consolidating Miró’s commitment to constant evolution and adaptation to new trends in the sector.
The incorporation of Montse represents a strategic movement for Miró Vermouth, laying the foundations for further expansion both nationally and internationally. She will also be fundamental in consolidating the company’s strategic plan for the next five years.
His mission will focus on strengthening the brand’s presence, promoting internationalisation and boosting Miró’s growth, while maintaining the essence and quality that have made the company a benchmark in the world of vermouth.
Throughout her career, Montse has stood out for her ability to develop innovative strategies that connect with the public and generate sustainable growth. At Miró, we are convinced that her talent and leadership will mark a before and after in our trajectory.
We at Miró Vermouth are confident that her talent and commitment will mark a turning point in our journey. We trust that her arrival will help strengthen the brand, expand our reach and consolidate our presence in the sector.
We welcome Montse Caelles and celebrate the beginning of a stage full of new challenges, opportunities and successes.
Montse Caelles joins the Miró Vermouth management team in the areas of marketing, human resources, institutional relations and sales.