On September 25 and 26, at MaserGrup we had the honor of welcoming the commercial team of Grupo La Navarra to Reus, a strategic partner of our brand Miró Vermouth. It was a seminar that combined work, shared experiences, and team building activities, with the goal of continuing to consolidate the growth of Reus vermouth both in Spain and abroad.
The meeting began with a visit to the facilities of Miró and MaserGrup, where we showcased first-hand how we combine tradition and innovation to produce high-quality products. Participants also discovered the Casa Navàs, one of the cultural and heritage landmarks managed by the group, which perfectly represents our commitment to the city and its legacy.
Beyond the experiential side, this seminar was a key space to align strategies and share objectives. We addressed fundamental topics such as expansion into new markets, the positioning of the latest launches –Miró Rosé and Miró Zero–, as well as the actions aimed at strengthening Miró’s leadership within the vermouth market. The day concluded with a blind tasting of different Miró vermouths, an exercise that allowed participants to rediscover nuances and demonstrate the richness and versatility of the range.
At MaserGrup, we are especially proud to support Miró in its growth strategy. Our business model is based on strengthening the group’s brands through innovation, internationalization, and strategic partnerships. Supporting Miró along this path is an example of our commitment to the region and to projecting products that carry the quality and identity of Reus to the world.
This seminar not only reinforced our ties with Grupo La Navarra, but also reaffirmed that, at MaserGrup, the future is built on trust, collaboration, and passion for what we do.