At MaserGrup, we reaffirm once again our commitment to the Reus FC Reddis, strengthening a partnership that goes beyond sports sponsorship and is deeply rooted in the city, its social fabric, and its collective identity.
The presentation of the new Gaudí Year commemorative jersey, held at the Gaudí Centre in Reus, clearly reflects this connection between sport, culture, and territory. The kit, created to mark the centenary of the death of Antoni Gaudí, features the trencadís as its central design element, becoming a direct tribute to one of the most iconic global figures born in Reus.
For MaserGrup, this project symbolizes the continuity of a strong relationship with both the club and the city. Our role as sponsors reflects our commitment to supporting initiatives that strengthen local pride and project Reus as a city with a strong, distinctive, and internationally recognized identity.
In this context, the presence of Miró Zero on the Reus FC Reddis jersey also represents the connection between the group’s brands and local sport, as well as the values it conveys: effort, teamwork, and self-improvement. A partnership that has been consolidated over time and continues to evolve through new shared projects and initiatives.
The event brought together institutional representatives, club members, and cultural stakeholders from the city, highlighting the importance of collaboration across sectors to strengthen Reus’ narrative as a dynamic city with strong cultural and heritage foundations.
At MaserGrup, we see initiatives like this as a way to actively contribute to the development of the territory, connecting sport, culture, and business within a shared narrative.
Finally, we would like to wish Reus FC Reddis the very best for the final stretch of the season. We will continue to stand by their side, firmly committed to supporting the club and all initiatives that help project the name of Reus and Gaudí’s legacy with pride and a forward-looking vision.