MaserGrup continues to focus on innovation, the evolution of its brands and its connection with initiatives that promote values such as sport, togetherness and healthy lifestyle habits.
This summer 2026, Miró Zero, the alcohol-free aperitif by Miró Vermouth, a brand that is part of MaserGrup, is present at Campus Enric Masip, a leading sports event that brings together handball, training and values in an environment designed to learn, share and enjoy.
Miró Zero, alcohol-free innovation by Miró Vermouth
Miró Zero was created in response to an increasingly consolidated trend: the search for alcohol-free alternatives that allow people to enjoy social moments without giving up flavour or the experience.
For MaserGrup, this proposal represents the ability of its brands to adapt to new consumption habits, while maintaining their essence and committing to more inclusive, versatile products aligned with today’s lifestyle.
With a balanced, refreshing profile full of nuances, Miró Zero offers a different way to enjoy the aperitif moment, making it suitable for more audiences and new contexts.
Campus Enric Masip: sport, training and shared values
Campus Enric Masip is much more than a sports camp. It is an experience where handball becomes a tool to transmit effort, companionship, discipline and teamwork.
The presence of Miró Zero in this environment strengthens MaserGrup’s connection with initiatives that encourage sport, healthy habits and community building.
Through this collaboration, the group supports a training and sports project linked to essential values: self-improvement, commitment, learning and coexistence.
A commitment to new ways of consumption
The participation of Miró Zero at Campus Enric Masip reflects MaserGrup’s commitment to continuing to promote products capable of adapting to new ways of enjoying life.
The aperitif is evolving, and Miró Zero is an example of how tradition and innovation can coexist in the same proposal. An alcohol-free option that preserves the character of Miró Vermouth and opens up new possibilities for sharing moments in different settings.
With this action, MaserGrup reaffirms its commitment to innovation, the region, sport and the brands that are part of its identity.
This summer, Miró Zero accompanies the energy of Campus Enric Masip. And MaserGrup continues to promote new ways to enjoy, share and raise a glass.