Casa Navàs, an emblematic building in Reus managed by MaserGrup, has once again captured national media attention thanks to its recent appearance on the television program Más vale tarde on La Sexta. The program’s team visited this Modernist landmark in southern Catalonia to explore its historical, artistic, and cultural value, bringing it closer to millions of viewers and helping to expand the projection of Reus’s Modernist heritage beyond the local sphere.
The recording showcased some of the building’s most representative spaces, including the monumental staircase, mosaics, original stained glass, and handcrafted woodwork, elements that have been preserved almost intact since the early 20th century. Designed by architect Lluís Domènech i Montaner, Casa Navàs is considered one of the few Modernist buildings in Europe that maintains nearly all of its original decoration, making it a unique piece of architectural and cultural heritage. Each room reflects the integration of decorative arts, nature-inspired symbolism, and a balance between functionality and beauty that defines the essence of Modernism.
The television feature also highlights Reus’s role as a reference Modernist city, especially at a time when this movement is regaining prominence on the cultural agenda. As the birthplace of Antoni Gaudí and part of a top-tier heritage network, the city finds in Casa Navàs one of its most significant landmarks, attracting visitors interested in architecture, history, and art. Its presence in nationally broadcast media strengthens this positioning and consolidates it as one of the territory’s essential cultural spaces.
For MaserGrup, the media exposure of Casa Navàs is also a way to raise awareness about the importance of preserving historical and cultural heritage. The building is not only an architectural monument but also a living testimony of an era and a way of understanding commerce, domestic life, and artistic creation. Showcasing its interiors and history on television helps bring this legacy closer to the general public and sparks interest in visiting and experiencing it firsthand.
The full report can be viewed here.
With this new media appearance, Casa Navàs continues to strengthen its cultural outreach, aligned with MaserGrup’s commitment to preserving heritage, culture, and the territory, consolidating itself as one of the great icons of Modernism in Catalonia and a key space for understanding the history and identity of Reus.