On Saturday, March 28, the Casa Navàs hosted the prize-giving ceremony for the special Easter raffle organized jointly with Miró Vermouth, two of the most emblematic entities of the MaserGrup. This initiative combined heritage, culture, and local gastronomy, offering citizens an interactive and engaging experience.
The contest, held via social media, invited participants to test their knowledge of Casa Navàs and the products of Vermuts Miró. The public response was very positive, highlighting the strong interest in both Reus’ modernist legacy and the city’s vermouth tradition.
The raffle featured two distinct prizes. The first prize, won by Júlia Vinaixa, was a spectacular chocolate “mona” inspired by Casa Navàs, handcrafted by Confiteria Padreny. The second prize, awarded to Izan Roca, was a complete selection of Miró Vermouth products. The awards were presented at Casa Navàs, with the presence of Xavier Martínez, President of MaserGrup, strengthening the connection between heritage and brand within the group.
To participate, contestants had to answer two questions correctly related to the history and projects of both entities: identifying the main cabinetmaker of Casa Navàs’ main floor and recognizing the latest product launches of Vermuts Miró. This activity combined historical knowledge, local culture, and brand awareness in an educational and fun way.
At MaserGrup, initiatives like this reflect our philosophy: connecting culture and heritage with business tradition and local gastronomy. The collaboration between Casa Navàs and Miró Vermouth illustrates how the group drives projects that go beyond routine business activities, promoting cultural and social experiences that strengthen ties with the community.
The raffle’s great success and strong citizen participation confirm the interest in initiatives of this kind. MaserGrup remains committed to continuing projects that bring heritage and business history closer to people while reinforcing the role of its brands in promoting culture, tradition, and local pride.