MaserGrup continues to strengthen synergies between the different companies within the group, with the aim of creating new experiences, reinforcing the positioning of its brands and generating value for the local area with rooftop Miró Spritz.
This summer, this strategy takes shape with the opening of the new Miró Spritz rooftop at Hotel Centre Reus, a space located on the hotel’s top-floor terrace that combines privileged views over the historic centre of Reus with a food and cocktail offering linked to Miró Vermouth.
The initiative brings together two MaserGrup brands with strong ties to the city, creating an experience that goes beyond accommodation or simply enjoying a product. The new rooftop transforms the Hotel Centre terrace into a meeting point open to hotel guests, local residents and visitors alike.
A commitment to experiences and innovation
The space features Miró Spritz as one of its main highlights, one of Miró’s new launches for the season, while also providing visibility for the brand’s new range of products designed for the cocktail sector.
With this initiative, MaserGrup reinforces its commitment to developing cross-company projects capable of connecting different business areas and making the most of the strengths of the brands within the group.
At the same time, the project contributes to enhancing the leisure and hospitality offering in the centre of Reus while highlighting elements closely linked to the local area, such as its urban heritage, hospitality and vermouth culture.
The Miró Spritz rooftop therefore reflects one of MaserGrup’s strategic priorities: creating connections between brands to transform products, spaces and services into value-added experiences.