At MaserGrup, we have once again taken an active role in the Cursa de les Dones de Reus, one of the most important social and sporting events in the city. The group’s presence in this initiative reflects our commitment to promoting health, equality, and social cohesion.
The race once again filled the streets of Reus despite uncertain weather conditions, becoming a meeting point for hundreds of participants who share values such as effort, solidarity, and well-being. For MaserGrup, being part of this type of initiative means actively contributing to the vitality of the territory and encouraging healthy lifestyles.
In this context, one of the group’s brands, Miró Vermouth, was present through its Miró Zero proposal, an alcohol-free aperitif designed to respond to new consumption trends and a broader, more inclusive approach to well-being. This alternative allows people to enjoy the social ritual of the aperitif without compromising a balanced lifestyle.
Throughout the event, attendees had the opportunity to discover and taste Miró Zero in a space that became a meeting and recovery point after the race. This initiative reinforces the group’s commitment to innovation and adaptation to evolving consumer needs, while maintaining the essence and quality that define its brands.
Participation in the Cursa de les Dones de Reus highlights MaserGrup’s strong connection with the territory and its support for initiatives that generate a positive impact on the community. Sport, understood as a tool for health and social cohesion, is one of the key pillars that the group continues to promote, aligning with projects that contribute to collective well-being.
Through actions like this, MaserGrup reaffirms its commitment to Reus and its surroundings, supporting a model that combines business development, social responsibility, and the promotion of healthy habits.
We will continue working to promote initiatives that connect people, territory, and well-being, with a clear focus on building a healthier and more sustainable future.