MaserGrup continues to strengthen the presence of its brands in strategic projects linked to gastronomy, innovation and excellence. In this context, Miró Vermouth, one of the companies within the group, has become the official vermouth of Parada Torres, the new gastronomic concept launched by renowned chefs Sergio and Javier Torres at Barcelona’s Santa Caterina Market.
Representatives from MaserGrup and Miró Vermouth recently attended the inauguration event of this new gastronomic venue, which brought together hospitality professionals, producers, food companies and leading figures from the culinary world.
The opening of Parada Torres marks the launch of a project deeply connected to tradition and local produce. The Torres brothers have sought to recover the essence of traditional markets through a high-quality, accessible gastronomic proposal strongly rooted in the local territory. In this context, Miró Vermouth’s presence perfectly reflects the values that define both the project and the brand’s trajectory.
For MaserGrup, this collaboration represents a new opportunity to continue strengthening Miró Vermouth’s positioning within top-level gastronomic environments. The connection between the brand and the hospitality sector is part of a strategy aimed at highlighting vermouth culture as a distinctive element of the Mediterranean gastronomic experience.
This commitment has taken shape through numerous collaborations developed over recent years alongside highly respected culinary professionals. Among them is the work carried out with chef Paco Pérez in the creation of Miró Fusion, a product that combines the brand’s vermouth-making tradition with a contemporary and innovative gastronomic vision.
More recently, Miró Vermouth also participated in Sabor Salou, collaborating with chef Pep Moreno, from the Deliranto restaurant, in a gastronomic experience that allowed attendees to discover unique pairings between signature cuisine and different Miró Vermouth references.
At MaserGrup, we believe that these types of partnerships help strengthen the value of our brands and create new growth opportunities in markets increasingly driven by experience, authenticity and quality. Miró Vermouth’s presence at Parada Torres represents another step forward in this positioning strategy, reinforcing the relationship between the brand and some of the most outstanding gastronomic projects in today’s culinary landscape.
Furthermore, this collaboration joins other initiatives promoted by MaserGrup to increase the visibility and recognition of its brands in leading venues. A commitment to gastronomy, culinary culture and premium experiences forms part of the group’s strategic vision, creating synergies between tradition, innovation and future growth.
Miró Vermouth’s incorporation as the official vermouth of Parada Torres reaffirms MaserGrup’s commitment to excellence, innovation and the promotion of gastronomy as one of the key platforms for showcasing the value of our brands. We will continue to promote collaborations that strengthen our positioning and bring our products closer to new consumers and benchmark experiences.