At MaserGrup, we believe that corporate commitment goes beyond economic activity. Being part of a community also means getting involved in initiatives that contribute to people’s well-being, social awareness and the development of a more committed and cohesive society.
With this in mind, on Sunday 20 September we took part in the 3rd edition of the solidarity walk “Caminem per l’Alzheimer, caminem junts”, held in Reus and organised by the Association for Alzheimer’s and other neurocognitive disorders of Reus and Baix Camp, linked to the Institut Lerín Neurocognitive.
The initiative aims to raise awareness of Alzheimer’s disease and other neurocognitive disorders, while also encouraging community support for those affected and their families. The event offered two routes, of 4 and 10 kilometres, both starting and finishing at the Institut Lerín Neurocognitive in Reus, making the initiative accessible to a broad range of participants.
A shared commitment across MaserGrup companies
Our involvement in this initiative also reflects the ability of the different companies within MaserGrup to join forces around projects that generate a positive impact on society.
In this third edition, Miró Vermouth took part as a sponsor, while TQ Tecnol and Global Fruselva participated as collaborating companies. This joint involvement highlights a shared vision across the group: to actively support initiatives in our local environment and to generate value beyond our core business activity.
At MaserGrup, we understand corporate responsibility as a cross-cutting way of engaging with the communities around us. For this reason, we place particular value on projects that bring together awareness, health, solidarity and citizen participation.
Growing alongside our local community
In just three editions, “Caminem per l’Alzheimer, caminem junts” has become a significant initiative in the Camp de Tarragona area. Before this year’s event, the organisers expected to welcome more than 800 participants from different parts of the region, highlighting the project’s growing ability to mobilise and raise awareness.
For us, being present means supporting organisations that work every day to improve people’s quality of life and helping to give greater visibility to realities that require collective involvement.
At MaserGrup, we want to continue growing as a business group while maintaining a close connection with our surroundings. Business development, social commitment and strong local roots are all part of the same way of looking towards the future.
We would like to thank the organisers, participating organisations, sponsors, collaborators and, above all, everyone who took part in this solidarity event MaserGrup Alzheimer Walk.
We would like to thank the organisers, participating organisations, sponsors, collaborators and, above all, everyone who took part in this solidarity event MaserGrup Alzheimer Walk.