On March 2 and 3, Miró Vermouth, a brand of MaserGrup, took part in Turismarket 2026, the trade fair dedicated to tourism professionals and local promotion held at FiraReus. Miró’s participation highlights its commitment to Reus’s vermouth tradition and to supporting local heritage and culture.
During the event, Miró’s stand hosted a tasting that allowed professionals and visitors to discover the unique aromas, nuances, and qualities of the brand’s vermouths. This experience created a welcoming space for conversation and learning, sharing knowledge about production, service, and vermouth culture, while strengthening ties to the local territory.
Vermouth and football, a combination that brings people together
The day also featured special moments with the presence of two players from Reus FC Reddis, Lluís Recasens and Miquel Ustrell, who shared photos and foosball games with attendees. This blend of vermouth and football created a friendly and festive atmosphere, reaffirming Miró’s deep roots in the city and its close connection with local organizations.
Turismarket, a key hub for the local territory
Turismarket is the leading professional trade fair for the hospitality and tourism sectors in the Tarragona region, held at firaReus Events. The fair brings together a comprehensive range of offerings —from services and technology to food and equipment— and provides tools, solutions, and resources to address the challenges of a constantly evolving market. Organized by the Federación Empresarial de Hostelería y Turismo (FEHT), which represents approximately 90 % of the area’s accommodation capacity, Turismarket fosters connections, business opportunities, knowledge exchange, and new professional and entrepreneurial prospects.
For MaserGrup, Miró’s participation in Turismarket demonstrates how the group’s brands are not only benchmarks of quality and tradition but also drivers of local promotion and cultural and gastronomic experiences.