One of MaserGrup’s brands, Miró Vermouth, once again played a leading role at Reus Viu el Vi 2026, one of the region’s most important food and wine events. Held in Plaça de la Llibertat in Reus, this year’s fair attracted more than 13,500 visitors, consolidating its position as a key event for promoting local products and contributing to the city’s economic and social dynamism.
In addition to taking part in the vermouth exhibition, Miró once again served as an official sponsor of the event, reaffirming its commitment to initiatives that promote gastronomic culture and strengthen the identity of Reus.
Throughout the weekend, hundreds of visitors had the opportunity to discover and taste some of the brand’s most iconic references, while also exploring new ways of enjoying vermouth. Among the highlights were creations made using the new Miró cocktail range, an innovation-driven initiative designed to expand consumption occasions and introduce the product to new audiences.
Visitors were able to enjoy cocktails crafted with Miró vermouths, showcasing the versatility of a product that is deeply rooted in local tradition while maintaining a clear commitment to evolution and adaptation to modern consumer trends.
For MaserGrup, Miró’s participation in events such as Reus Viu el Vi reflects the group’s commitment to combining tradition, innovation and dedication to the local territory. Through its brands, MaserGrup continues to support initiatives that enhance the gastronomic, cultural and business heritage of the Tarragona region.
Miró’s presence at Reus Viu el Vi once again reinforces the brand’s position as one of the sector’s leading references and highlights its strong connection with a city that has made vermouth one of its most distinctive symbols of identity.