Miró Vermouth, a brand belonging to MaserGrup, continues to strengthen its international positioning after recently receiving major recognitions at two of the world’s most prestigious beverage industry competitions: the International Wine Challenge and the World Vermouth Awards.
These new awards highlight the trajectory, quality and innovative spirit of a brand with a long vermouth-making tradition that continues to bring the name of Reus and the culture of vermouth to markets around the world.
At the International Wine Challenge, considered one of the most relevant and demanding competitions on the international scene, Miró Vermouth received a total of five recognitions. Miró Gran Reserva and Miró Rosso were awarded Gold Medals, becoming two of the competition’s standout references. Meanwhile, Miró Reserva received a Silver Medal, while Miró Rosé and Miró Fusion earned Bronze Medals.
These awards recognise excellence in production, personality and balance in each product, evaluated through rigorous blind tastings carried out by experts, sommeliers and industry professionals from different countries. Receiving a distinction at this competition represents an important guarantee of quality and international prestige.
These achievements are now joined by the recognitions obtained at the World Vermouth Awards, a competition dedicated exclusively to vermouths and considered one of the most important in the sector worldwide. In this edition, Miró Gran Reserva once again stood out with a Gold Medal and was also named Best Sweet Vermouth, a distinction that places it among the leading international references in this category.
Likewise, Miró Rosé received the Silver Medal in the sweet vermouth category, reaffirming the value of a fresh, modern proposal with its own personality, capable of connecting with new consumers while maintaining the Mediterranean and traditional essence that defines the brand.
The recognition obtained by Miró Gran Reserva especially highlights a product crafted with a carefully selected blend of botanicals and a long ageing process that provides aromatic depth, complexity and elegance. Its intense and spicy profile was one of the aspects most appreciated by the international jury.
For MaserGrup, these awards represent much more than a one-time recognition. They reflect the group’s ongoing commitment to quality, innovation and excellence across all its projects and brands. They also reinforce Miró Vermouth’s dedication to keeping Reus’ vermouth tradition alive while continuing to evolve and adapt to new international market trends and consumer tastes.
These new recognitions further strengthen the brand’s international projection and consolidate Miró Vermouth as a benchmark within the premium vermouth world. They are a recognition of the work carried out by the entire team behind each product and a demonstration of how tradition, authenticity and innovation can coexist to continue positioning vermouth from Reus among the best in the world.