At MaserGrup, we consider it essential for the companies within the group to be present in the main meeting, discussion and decision-making forums in their respective sectors. For this reason, Miró’s participation in the 41st AECOC Consumer Goods Congress, held on 21 and 22 October in Seville, represents a strategic opportunity to remain closely connected to market developments and to the leading players in Spain’s industry and distribution sectors.
This edition of the AECOC Congress brought together more than 1,100 business leaders and senior executives from across the consumer goods value chain, consolidating its position as a key forum for sharing knowledge, analysing trends and jointly addressing the challenges that will shape the coming years.
For MaserGrup, Miró’s participation in this type of event means being close to the spaces where the future of the sector is discussed, listening directly to the concerns of companies and distributors, and identifying new development opportunities for a company with an established brand and a clear ambition for growth.
Knowledge to anticipate market evolution
Under the theme “Thinking in plural”, the Congress addressed issues of particular relevance to current business strategy, including changing consumer habits, innovation, the application of new technologies, sustainability, talent and value creation in an increasingly complex economic environment.
Miró’s presence makes it possible to incorporate these insights into the development of its own strategy while strengthening relationships with companies and professionals across the value chain.
At MaserGrup, we believe that anticipating market changes requires active listening and an ongoing connection with the sector. Participating in events such as AECOC provides a broader perspective on the evolution of consumers, distribution channels and emerging commercial dynamics.
A brand prepared for continued growth
Miró combines an identity deeply rooted in Reus and vermouth culture with a strategy focused on innovation, diversification and growth.
Its participation in the AECOC Congress reinforces this vision. For MaserGrup, it means continuing to support one of the group’s companies through knowledge, strategic relationships and the ability to identify new business opportunities.
Being present at the main business forums allows us to look beyond the immediate context, understand where the market is heading and continue building companies prepared to face the challenges of the future.