Our participation in the international fair ANUGA has been a great success and has given us the opportunity to present our products to a global audience eager for new gastronomic experiences. During the fair, held from Saturday, October 7 to Wednesday, the 11th of the same month, the Vermuts Miró stand attracted visitors from all over the world willing to discover our vermouth, the Reus vermouth. Reus vermouth, this traditional drink with deep roots in our land, has become a true ambassador of the country’s culture and tradition.
The presence at the ANUGA fair has allowed us to establish new business relationships and valuable contacts for the future of Miró. We have taken the opportunity to show our variety of vermouths, from the most classic to the most innovative creations, all made from the family recipe that has lasted for more than a hundred years.
It has been five days full of valuable debates, presentations, trends, and innovations at the largest and leading food and beverage fair in the world. There, we have met with around 7,900 exhibitors from 118 countries and have welcomed approximately 140,000 industrial visitors from more than 200 countries. These numbers reaffirm the ANUGA fair and help us make our brand known and broaden our horizons.
From Vermuts Miró, we want to express all our gratitude to all the visitors who came to our stand at ANUGA. It has been a pleasure to share our passion for vermouth and explain and taste our products. Your welcome has given us strength and motivation to continue working and innovating to be able to launch new products on the market very soon and continue bringing the flavor of vermouth to new homes and establishments.
We hope to see you again in the next edition.