At MaserGrup, we are proud to celebrate the remarkable performance of one of our most iconic brands: Miró Vermouth. The year 2024 brought significant achievements, reflecting the brand’s solid strategy and commitment to excellence.
Miró closed the year with 6 million litres sold —a 7% increase compared to 2023— confirming its leadership in Catalonia and its growing presence in national and international markets. Revenue rose to €10.78 million (+9.6%), and EBITDA reached €707,000, up by 11%.
These figures are the result of strong teamwork and a long-term vision based on continuous improvement and product quality. In 2024, Miró invested €425,000 in enhancing its production processes. Looking ahead, the company plans to invest €1.7 million in 2025 to strengthen its production capacity and accelerate global expansion.
At MaserGrup, we are excited to support Miró Vermouth as it continues to grow and evolve. Founded in 1914 in Cornudella de Montsant and based in Reus since 1957, Miró Vermouth remains a benchmark in the vermouth sector — rooted in tradition, yet firmly focused on the future.
Miró Vermouth’s continued growth is also driven by its ability to connect with new generations of vermouth lovers while staying true to its roots. The brand’s commitment to sustainability, local sourcing, and ingredient quality has become a key differentiator in an increasingly demanding market. The expansion of its product range —offering new options with a handcrafted spirit— has helped strengthen consumer loyalty. At MaserGrup, we especially value this constant evolution that blends heritage with innovation, positioning Miró as a brand fully prepared to continue leading the future of vermouth.