PLMA Fair in Amsterdam

Vermuts Miró and Fruselva were present at the PLMA Fair in Amsterdam

May 30, 2023 | Miró-en, News

The Private Label Manufacturers Association (PLMA) was held in Amsterdam on 23 and 24 May. This annual event brings together manufacturers, retailers, and wholesalers from all over the world.

The companies belonging to the Masergrup Group, Vermuts Miró and Global Fruselva, naturally had a presence at this fair. Both companies aim to expand and explore new ways to bring their products to different parts of the world, this is the main reason they have attended the PLMA Fair, to establish new business contacts.


Vermuts Miró made a lasting impression at the Private Label Manufacturers Association Fair due to its extensive history and experience in the industry. The products they presented at the fair are based on quality and tradition, while also incorporating innovation.

This was a great opportunity to present Vermuts Miró’s products to an international audience and expand the brand into other countries around the world.


PLMA Fair in Amsterdam

And we want to thank all those who visited our booth and were able to have relaxed conversations about our products, the industry, or vermouth innovation. A few months ago, we also signed an agreement with Grupo La Navarra to face 2023, a year of great projects and sales growth prospects. Now, together, we have traveled to Amsterdam, to the PLMA fair, to progress towards our goals. We have taken advantage of this excellent opportunity to showcase our products to an international audience and work towards expanding the reach of our vermouths.

PLMA Fair in Amsterdam